Starbucks Coffee-Cup

Starbucks Sponsors Coffee-Cup Redesign Contest

BY William Bostwick

Coffee is the second most popular drink in the worldNorth America, after tap water, which means that the empty cappuccino cup on your desk will have plenty of friends when it inevitably gets to the landfill–58 billion of them get tossed every year here. Toby Daniels founded Betacup in May, 2009, to find a solution, and he just announced a major step: Starbucks has agreed to sponsor Betacup’s contest to redesign the coffee cup. (Core77 has joined in as a media sponsor.)   Read More


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